2018 From Farm to Market Conference


2018 AFMA / AFFPA Conference

February 22 & 23, 2018

At the Pomeroy Inn & Suites, Olds College Campus, Olds, Alberta

2018 Tentative Agenda

There are 2 easy ways to register for the 2018 conference:

Register and pay online using your credit card via Eventbrite


Download and print form below and mail it to AFFPA with your cheque

2018 Registration Form  

Box 20, Site 3, RR 1

Okotoks, AB T1S 1A1

AFFPA/AFMA Members Single Registration – 2 Days

  • $225.00 

Non- Members Single Registration – 2 Days

  • $275.00 

AFFPA/AFMA Members Single Registration – 1 Day

  • $125.00 

Non- Members Single Registration – 1 Day

  • $150.00

AFFPA Members Farm Unit Pair

  • -$40.00 for second person for 2 day registration 
  • -$20.00 for second person for 1 day registration 

Non- Members Farm Unit Pair

  • -$40.00 for second person for 2 day registration
  • -$20.00 for second person for 1 day registration

Farm to Market Conference Exhibitor and Sponsorship – Deadline January 31, 2018

2018 Exhibitor and Sponsorship Form


AFFPA or AFMA Member- Trade Show and General Event Sponsor   $550.00

AFFPA or AFMA Member – Trade Show only                                        $400.00

Non Member – Trade Show and General Event Sponsor                      $650.00

Non Member – Trade Show only                                                           $500.00

Add additional attendee                                                                        $190.00


Farm to Market Conference Corporate Sponsorship 

The Alberta Farmers’ Market Association (AFMA) is a membership-driven, non-profit organization representing the interests of member markets, vendors, sponsors and other supportive organizations through advocacy, education, promotion and innovation.

The Alberta Farm Fresh Producers Association (AFFPA) started in 1985 with its original incorporation as Alberta Market Gardeners Association.  We are a membership-driven non-profit organization representing the interests of farm direct market growers.  Our mission is “Bringing fresh, healthy, local food and farm experiences to Alberta Communities by connecting local farms and local people.”  Please visit their website.  

Our two organizations have many things in common and are partnering up for again for a second year to present the “2018 Farm to Market Conference”.   Our grant money for was eliminated this year so our need is greater this year to cover speaker costs and expenses.   

On behalf of the Alberta Farmers’ Market Association (AFMA)  and the Alberta Farm Fresh Producers Association (AFFPA) , we are looking for sponsorship for this exciting conference to be held February 22 and 23, 2018 at the Pomeroy Inn & Suites in Olds, Alberta.  

Sponsors will be recognized during the event, in the registration package, and in our newsletter and social media feeds.  

  2018 Corporate Sponsorship   

Bronze Sponsor                                    $200.00


Silver Sponsor                                       $500.00


Gold Sponsor                                       $1000.00


Platinum Sponsor                                  $1500.00




Modernizing the Food Labelling System

From the June 8, 2015 issue of Agri-News

The Canadian Food Inspection Agency (CFIA) is seeking feedback on options to change food labels and the food labelling system. Specific options, such as revising the format of best before dates, expanding food class names (i.e., “vegetable oil” or “flavour”), and changing the required contact information for food dealers are proposed in an online survey for comment. The survey will be available until June 30, 2015. Read More…

Food Safety

I wanted to provide you with an update on CFIA’s latest activities related to the proposed Safe Food for Canadians Regulations. They have just extended the consultation period to June 30, 2015 in order to better understand the food safety challenges and costs that micro and small businesses face, and to seek their feedback on options that could reduce the burden associated with certain requirements. We appreciate your assistance in helping to inform industry of this opportunity to ensure the regulations address the needs of small and micro businesses, and to influence the implementation policies.

A discussion paper is available at: www.inspection.gc.ca/safefood. The definition of micro and small businesses is noteworthy.

CFIA is particularly interested in feedback on the following components of international food safety systems:

  1. Identification of food businesses;
  2. Ability to trace a food product’s path one step forward and one step back; and
  3. Preventive food safety controls.

Read More…

Fresh Fruit Popsicles a Hit at Edmonton Farmers’ Market

A mother and son team recently won an award for their fresh fruit popsicles

By Radio Active, CBC News Posted: Mar 12, 2016 3:29 PM MT 

Marie Soochit and her son, Avinash, are behind Cafe Bel-Air's popular popsicles.

Marie Soochit and her son, Avinash, are behind Cafe Bel-Air’s popular popsicles. (CBC)

Popsicles don’t need to be boring, just for kids, or only eaten during the sweltering days of summer. Read More…

Vendor Spotlight

Spotlight: YYC Growers and Distributors

YYC Growers is a collaboration between 60 urban farmers within Calgary. They are dedicated to hyper-local freshness and providing easy, nutritious and seasonal produce to feed their customers. Although new for this years market season, they have already acquired a BC Fruit share, a baking share, and even a coffee share – all in addition to their 60-member CSA of urban farmers. Find out more about YYC Growers by visiting their website at www.yycgrowers.com

Spotlight: While She Was Dreaming

Alanna Gorne, the owner and operator of While She Was Dreaming was inspired by the creativity of her friends who inspired her to start her own business. Every item of handmade jewelry or accessories is tailored to the individual she is serving. Each piece is created with love and care, making it possible for Alanna to have the pleasure of seeing the joy each of her pieces brings to her customers. Some new products for this season include Foldover Clutches, Wooden Earrings and many more! Visit While She Was Dreaming at www.whileshewasdreaming.com

Spotlight: Greens Eggs and Ham

Andreas and Mary Ellen Grueneberg always knew is was one of their dreams to have a farm and be able to raise their children on it. Starting out first as hog producers, they quickly changed routes. After meeting a few different chefs at Dine Alberta’s launch, they decided to go with mixed Heritage Greens, edible flowers, multicolored carrots, duck eggs and duck as their first marketable products. As farmers, they believe that they first need to help prevent illness in their ducks by staying away from acids and starches, and secondly, they stay away from external pollutants and chemicals. Mary Ellen spent 20 years diagnosing disease and illness, and with her and Andreas’ farm, she is now able to help their customers understand preventative measures starting with the food that they consume. There are always a few new surprises in their veggie line each year – so be sure to check them out at www.greenseggsandham.com

Spotlight: Mojo Jojo Pickles

Mojo Jojo Pickles was Johwanna Alleyne’s chance to put her business skills to use and sell great products. Her pickles add a new spin on an old favourite, essentially updated and modern versions of a traditional food item. New for this market season are two Dill Pickle flavours habenero hot pickled cucumber called El Tropicale and a Classic Salt Dill Pickle for people that are on low carb and no sugar diets, but be sure to grab one of the best-sellers, the Spicy Pickled Carrots! Find out more at www.mojojojopickles.com

Spotlight: Confetti Sweets

Kathy Leskow always enjoyed baking, and her stall at the Farmers’ Market initially served as an avenue to explore a passion of hers that has grown exponentially in the past few years. Made with the highest quality ingredients and made fresh for every market, Confetti Sweets’ motto: “Totally Awesome Cookies,” is exactly how Kathy and all of her customers describe them. Soft, delicious and only available at farmers’ markets in and around Edmonton, the cookies have a loyal following. Check them out at www.confettisweets.ca, and be sure to snag a Coconut Cookie if they’re not already sold out!

Spotlight: MOZproducts

Joanne Donnelly was inspired to formulate an herbal product focused on mosquito and bug bites because of her background as a herbalist as well as positive customer testimonials. Knowing what was used in commercial bite-relief products – Joanne has focused strictly on non-chemical, herbal, and natural products effective even for tropical bugs! MOZproducts are a must for this summer season, with a top-seller MOZ Defender Deet-Free bug spray being at the top of everyone’s shopping list. Be sure to check out more at www.mozproducts.com

Call of the Land – New Mobile App

Now you can get the latest info and news about provincial government programs, agricultural technologies, market trends and research findings – right in your hand, where and when you need it.Alberta’s producers are tech-savvy and can now stay informed anytime and anywhere by using the new app to access the latest Call of the Land broadcasts.

Call of the Land is a 5 day a week, 9-min agricultural radio program produced by Alberta Agriculture & Rural Development


2015 AFMA Awards

This years awards were presented at the 2016 AFMA Convention and AGM held on Monday March 7, 2016.  Both  AFMA award winners received a handcrafted metal award created by Metalwork by Duncan.  AFMA believes is supporting local!  

IMG_1486 AFMA president Johwanna Alleyne shows off our wonderful new award before presenting it to our winners.

Read More…